AMP (Accelerated Mobile Pages)

There’s been a lot of buzz around the AMP Project lately, especially outside the development community. One reason for this is the news that Google will prioritize AMP pages over mobile apps in mobile search results. Site owners, SEO experts, digital marketers and so on are all trying figure out how to approach this. Me included. So I do what I usually do when I want to understand something technical related – I get my “hands dirty”, which in this case means building a web site using the AMP approach.

Web Site

There is not much to see at the moment (2016-09-30). So far it’s a basic AMP page, with some basic styling and analytics. Most of it is pretty straight forward, except that external stylesheets are not permitted and adding Google Analytics is a bit different to the usual approach. You can’t for example just copy and paste the tracking code – it requires a different set up.

I won’t go into any more details, instead I’ve added a bunch of useful link if you are interested in learning more.

AMP Project
AMP in Mobile Search Results
AMP Analytics